About Us

a Proud provider of premium products for 30+ years

Rod-N-Bobb’s®, Inc. is a family-owned fishing tackle and supply company located in Augusta, Wisconsin. Founded in 1992, the Rod-N-Bobb’s® name has been synonymous with quality fishing products.

A leader in both the night fishing and day fishing markets, our company takes a tremendous amount of pride in our innovative product lines. It is our forward-looking mindset that has driven Rod-N-Bobb’s® to launch a number of successful products over the years.

Our wide range of products has seen use from a wide range of anglers, professionals and amateurs alike. We have something for everybody! Here's some of our highlights:

  • Our newest product, Rod Bud, is a five-in-one multi-tool powerhouse that combines super-convenient fishing tools like an eyelet threader, line trimmer, and hook sharpener. Perfect for ice, fly, and open-water fishing!

  • Our 3-In-One bobbers have an innovative system allowing for fixed, center slip, and bottom slip fishing!

  • Our LuckyJack line of lighted bobbers and battery stick products, along with our Tackle Beacon lightstick products, can make you unstoppable on any night fishing adventure.

We are proud to share our creations with the fishing world, and we believe that you will find your new favorite fishing product here on our website.